What is Spam?

What Is Spam — Exactly — And What Isn’t?
By Walter Daniels

What Is Spam — Exactly — And What Isn’t?

By Walter Daniels

There seem to be two ways of thinking prevalent about
the use of the Internet. Neither of which is correct, or useful.

1) The Internet
started as a non-commercial operation and should not be contaminated with business.

2) There are no rules and I can do as I please.
Both of these attitudes are essentially
selfish and greedy. Neither contributes to the community atmosphere that can make
the ‘Net so useful to everyone. Fortunately, the first attitude is disappearing as
more people get connected.

However, the second is dangerous to everyone, as more
use the ‘Net. BTW, when I say ‘Net, I mean Usenet, WWW, and Email. I have been actively
participating since the early days of some of the more useful email lists, like I-Sales
Digest from MMGCO, in addition to being active on Usenet, and other email fora. So
I am _more_ than qualified to contest the idea that you can do what you want. You
may not see it, but there is a *strong* cultural attitude of being friendly and helpful
on the ‘Net.

For me that means being willing to answer questions
on email lists, and in UseNet NewsGroups where I have knowledge. There are some who
believe that this means they can send me any email they want. Now, I don’t mind being
helpful with genuine questions, but I draw the line at *junk* email.

I am active in many areas, which means my Web site and
email addresses appear in a lot of places. That does _not_ mean I want to have my
time wasted by MMF/GRQ, or attempts to sell me: food plans, CCD cameras, software,
dental/optical plans, bulk email programs, etc. I have a telephone number on all
my business cards/brochures/advertising, does that mean I should accept telemarketing
calls unrelated to the business there? I *do* want to hear from those with info requests,
possible sales orders, and related questions. If _you_ (whoever you may be) do not
understand the difference, you will not last in business.

Spammers *do not care if you are offended by unwanted
contacts.* All they care about is *numbers.* These idiots would burn down a forest
to roast a pig, with no concern for the future. If I receive an unsolicited request,
that *has been deliberately targeted to me,* I don’t _automatically_ complain. In
more than two years, I have received _less_ than _5_ of these. If I have no sense
that you did anything more than pull my name off a list, *it is spam.* An example
is an email I got a few weeks back.

I sell, among other things, customized coffee mugs,
which means I must buy them somewhere. I got an email offering to sell me mugs in
quantity, at low prices, *by an Asian exporter.* I didn’t complain to the ISP, because
they made an effort to find their market. *I* use specially coated mugs, so I have
a limited supplier list, and couldn’t use them. They made a good faith effort to
find those who might _actually_ use/want what they sell. Since there are companies
that sell bulk emailing with _no_ concern for the consequences, I am compiling a
list of them to file denial of service attack complaints, with their backbones. These
have been _politely_ asked to stop, and refuse to do so. So, now they will pay for
that misbehavior.

If someone sent me, unsolicited, a serious business
proposition, I won’t ignore or complain about it. However, if I recognize one of
several companies that fake return addresses, or have fake "remove" options,
that is another story. Too often, the "remove" site is either a XXX site,
or an address collector. I do not like being electronically accosted by someone too
lazy to do more than collect "business owner" names and email addresses.
As John Audette of I-Sales can attest, sales is finding the person who wants/needs
what you sell/produce and solving their problems. If I sell pure pork hot dogs, the
*last* people I would solicit to buy them are Jews/Muslims. So if I do try to convince
a Jew or Muslim to eat one, I should not be surprised if they react badly to the
contents.

There is a great temptation on the part of some to ignore
the Get Rich Quick schemes and the like. This is exactly how they continue. Someone
says, "ignore them, they don’t hurt anyone." Yes they do. Telecommunications
and postal fraud are serious matters. They bring _long_ jail sentences to the poor
fools who believe they are harmless and continue them. The originator _rarely_ gets
caught, because it takes so long to find them. In the meantime, the originator has
gotten rich from the fools at lower levels. Criminals get caught because someone
said, "It is up to me to stop the activity, _before_ it hurts me." Robbery
is still robbery, whether it uses a gun, an email, or a postage stamp.

Walter Daniels FBN Graphics prints specialties
in small quantities at reasonable prices. Express your interests with a Custom printed
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For information contact: fbngraph@indy.net
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Enter the bi-monthly design survey, and win a free mug.
Reprinted with permission by Walter Daniels. ©
Copyright 1998.

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