Scambusters.org Take on the LifeLock FTC Settlement

What has occurred, brief history, and what we plan to do…

Since we have been long-time supporters of LifeLock, we wanted to notify subscribers and Scambusters.org visitors about what occurred late yesterday afternoon and let you know our position about it.

As you also know, we care passionately about you — our subscribers and website visitors — and are committed to always providing you with the best information and advice we can.

What happened on March 9, 2010: LifeLock settled a lawsuit with the Federal Trade Commission. LifeLock had been charged with making deceptive advertising claims and agreed to pay $11 million to the FTC and an additional $1 million to attorney generals in 35 states.

http://money.cnn.com/2010/03/09/news/companies/life_lock_FTC_settlement/

Some history: We have personally been using LifeLock for several years and have recommended it to our families, friends, visitors, and subscribers. Our personal experiences with LifeLock have been consistently excellent.

We have always been completely transparent about the fact that we use an affiliate link, and that we do earn money that we use to help support Scambusters.org when people sign up for LifeLock using our link. Since Scambusters.org is a public service, the money we earned from LifeLock has contributed a small amount to making Scambusters a free service for the past few years.

What we plan to do: We have made the decision to no longer recommend LifeLock. All of us face risk every day and it’s your individual choice whether your risks are better with or without LifeLock’s service.

Finally, we really believe people need to be proactive about identity theft protection, and hope that subscribers will continue to be vigilant.