Is the story about Bath & Body Works email tracking true — or is it an urban legend or hoax?
Bath & Body Works
Hi. I am, Michele Cordova, the founder of Bath & Body Works and I want your business. We are trying a new advertising campaign through the power of YOU, the consumer. In order for this to work, you need to send this e-mail to 13 people and I know that is not a lucky number but that is the number we need in order for this to work.
Our computer tracking system will keep count of how many people you send it to so don’t feel like you have to send it to thirteen people all at once. You may not send it to the same person more than once unless you internet pals accidently delete the message, we wouldn’t want them to miss out on this great offer.
To compensate you for your hard work, we are going to send you a $50 dollar gift certificate redeemable in any store nationwide. This is not a joke, it will be your loss if you don’t send this to 13 PEOPLE.
Founder of Bath & Body Works
Editors Note: It is technically impossible to track forwarded email and no company does business this way.